If you had to define the Internet in a single word, it would be content. In all its many forms, content is what drives the online world.
It should come as no surprise then that a Website's content is often the single largest contributing factor to its growth and popularity. High quality content draws in visitors, and some of them may link back to your site. That brings in more visitors, who create more links that expose the site to more people, and so on.
The days of the "thin" site are over. In order to compete against your competitors and get people to notice your Website, you must consistently add new — and preferably original — content.
One major benefit of adding fresh content to your Website is that it helps establish the credibility of your business in the eyes of your potential customers. Consumers in the research phase of the buying cycle tend to favor companies that assist them by providing an abundance of timely, accurate, and useful information. Good content helps convert visitors into buyers.
Another big reason for regularly updating your Website's content is that doing so can positively affect your site's standings in the search engines. The bigger its online "footprint," the more likely your site is to appear in a customer's search results. Search engines like Google also prefer sites that consistently add new content and reward them with better rankings.
If content is so important, why do so few businesses take the time to keep their sites updated? There are many reasons, but it's often a simple case of either not having the time or not having the skills.
Content creation can be a time-consuming process, but it doesn't have to be an expensive one. We're able to provide many types of original content tailored specifically to your business, including:
Don't put it off any longer — start adding new content to your Website on a regular basis. The success of your business depends on it.
Call us today at 623-748-0360 to learn more about our content creation and content subscription services that will ensure your Website keeps growing and pulling in traffic!